It’s officially Brat Girl Summer 2024! And, if you’ve been anywhere near TikTok this week, you know this viral trend is taking over our feeds. Brat Girl Summer is all about that messy, feral, party-girl vibe, and here at EGO, we are living for it!
Just like how Bratz dolls burst onto the scene in the 00’s as Barbie’s more daring, feisty, and stylish (yep, we said it) older sister, Brat Summer 2024 is here to kick the clean girl aesthetic of 2023 to the curb. But what exactly is Brat Girl Summer, and why the f*ck is it all over my FYP?
What is Brat Summer?
Spent hours on your FYP and still wondering, what is a Brat Girl Summer? Dw, we got you, babe! Brat Girl Summer is all about channelling your inner edge and chaotic party girl energy. Clothes fresh out of the dryer? Nah! The look we’re striving for this summer is that ‘I woke up in yesterday’s clothes and I still look hot’ vibe. It’s daring, chaotic, messy, and unapologetically hot!
Extreme Distressed Detail Wide Leg Jean In Black Denim | EGO
Where did Brat Summer come from?
We got thrown headfirst into the bratosphere in June when the icon herself Charli XCX dropped her new album. The cover features ‘brat’ in low-res Arial font on a sickening lime green background. Charli told Vogue Singapore, “I wanted to go with an offensive, off-trend shade of green to trigger the idea of something being wrong.” Her album, rooted in dance music and club culture, dives into heavy subjects like grief, womanhood, love, and party culture.
After this, Brat Summer blew up! It went viral across pop culture and our social feeds, with many of our fave celebs like Julia Fox and Chloë Sevigny rocking killer just-left-the-club outfits that embody the messy essence of Charli XCX’s Brat Summer. Even Vice President Kamala Harris crowned herself as a fellow brat girl, and EasyJet jumped on the viral lime green Brat Summer colour palette bandwagon. So, what are you waiting for? Smudge that eyeliner, dig out your lime green outfits, and hop on the Brat Summer trend!
Brat Summer outfit ideas: What is Brat Summer style
Brat Summer palate: Go green or go home
Forget Barbie pink—Brat Girl Summer fashion is all about that fierce shade of green. Specifically, we’re vibing with hues between 360 and 375 on the Pantone colour chart, but really, any bold green will do. Think vibrant green nails, dramatic green eyeliner, or eye-catching green heels that instantly elevate your outfit. This colour isn’t just a trend; it’s a statement, and it’s bound to make your look pop and go viral. Whether it’s a green dress, a green co-ord, or just a splash of green in your accessories, embrace this bold hue to channel your Brat Green Summer.
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Brat Summer Style: White tops and bold attitude
White tops are a staple Brat Girl Summer t-shirt, but don’t just go basic—make it edgy. Opt for tank tops, baby tees, or t-shirts that flaunt a bit of rebellion. Think “free the nip” vibes with sheer fabrics or add a rockstar element with graphic logos. Pair these tops with wide-leg jeans or a sleek mini skirt for an edgy yet hot look. The key is to keep it bold yet effortlessly cool, showing off your bratty confidence with every outfit choice.
Scoop Neck Swirl Graphic Print Vest In White Ribbed | EGO
Brat Girl Summer accessories: Elevate your look with an edge
Accessories are where the Brat Girl Summer vibe really comes to life. Start with standout women’s sunglasses – think oversized frames or funky shapes that add a splash of attitude to any outfit. Chunky women’s jewellery is also a must, so layer on bold necklaces for women, large silver hoop earrings, and gold statement earrings that scream confidence. Don’t shy away from hardware elements either; think edgy belts with metal details or spiked accessories that give your look a rebellious twist. These pieces aren’t just finishing touches—they’re essential for turning heads and making sure your Brat Girl Summer style is unforgettable.
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Leather for Brat Girl Summer: Channel Your Inner Rebel
When it comes to Brat Girl Summer, faux leather clothing is your go-to for adding that extra edge. Platform boots are a major must-have – opt for chunky soles that make a bold statement while keeping you comfortable on the go. Faux leather jackets are another staple, perfect for layering over your favourite white tops or green-themed outfits. Incorporate these leather pieces into your wardrobe to channel your inner rebel and ensure your summer style is on point.
Brat Girl Summer
If Brat Summer was a person, she’d be Effy from Skins, and if she had a scent, it’d be tequila mixed with Marlboro Lights. Here at EGO, we’re all about that feral confidence and rocking bold, unapologetic style. So, ditch the clean girl aesthetic and embrace the carefree, stylish brat vibe this summer. It’s time to serve fierce looks, turn heads, and live your best chaotic life.
Stay in style with EGO
EGO has everything you need to rock every look and always stay ahead of the trends. Shop our women’s new clothing to serve style 24/7.
Just a girl who lives and breathes all things fashion. Whether it’s spotting the latest trends or finding the perfect fit, I’m here to help you serve looks daily. Because life’s too short to wear boring outfits, right?
