Hey Dolls! Welcome to your new style obsession—bubble skirts, the trend that’s literally *popping* up everywhere. If you’ve been scrolling through your feed, you’ve definitely seen these puffy wonders taking over, and girl, we’re here to make sure you rock…
Hey girl! We all know that your scent is a powerful way to express your personality and leave a trail of envy wherever you go. But let’s be real: making sure your signature women’s fragrance lasts all day can be…
Howdy, huns. We’re rallying the herds to tell you about this season’s latest trend – the cowboy boot! If you’re anything like us, Cowboy Carter has been on repeat and early Taylor Swift has been all over your mood board…
Hey Dolls! If you haven’t heard, Butter Yellow is the colour of the season, and it’s here to make your wardrobe POP! This dreamy, creamy shade is making waves across all the top women’s fashion FYPs and Insta feeds. Ready…
Notting Hill Carnival 2024:2024: Your VIP pass to the hottest Notting Hill Carnival outfits Hey, trendsetters and festival fiends! Are you ready for the ultimate summer celebration? Notting Hill Carnival 2024 is just around the corner, and it’s about to be…
It’s officially Brat Girl Summer 2024! And, if you’ve been anywhere near TikTok this week, you know this viral trend is taking over our feeds. Brat Girl Summer is all about that messy, feral, party-girl vibe, and here at EGO,…
It’s officially a European Summer, dolls! And we’re bringing Amalfi Coast vibes straight to your closet. Whether you’re soaking up the charm of ancient Rome or lapping up the style of fashion-forward Milan, Italy is where we wanna be this…
We get it; serving looks is a full-time job. So, by the time a pride weekend rolls around, putting together up to four outfits (thank you Manchester Pride bank holiday) will require some careful consideration. But as your fairy god…
She shoots, she slays! Football shirts are all the rage this summer – just in time for the Euros! So let’s team up girls, and make sure that our football game outfit ideas are at the top of that leaderboard. …
