Jess Jepson

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Introducing: MAURA x EGO

We’re SO excited to announce our latest collaboration with the iconic Maura Higgins; MAURA X EGO. Our team at EGO HQ has been working so hard on this collection and we can’t wait for you to see it! MAURA X…

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Kylie Jenner Style Evolution | EGO

Kylie Jenner Style Evolution


Today we’re celebrating Kylie Jenner’s 20th birthday with a look at her style evolution over the past ten years. If you love cringey photos then trust us, you’re gonna love this…

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Top 8 Beauty Bloggers You NEED To Follow

top uk beauty bloggers

No outfit is complete without some fierce makeup looks…

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June 21st: TOP PICKS

We don’t know about you, but we’ve been eying up our June 21st attire for quite some time now… We’re planning on going ALL out. Think a killer dress, statement shoes, the most extra bag, OTT accessories. We’re SO ready…

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How to: Dress For Alfresco Dates

After months and MONTHS of not being able to meet up with friends and family, let alone start dating someone new, we can FINALLY start making plans with both our besties and potential new beaus. There’s nothing more stressful than…

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AVALON: Celebrity Style Steal

If you’re forever dreaming of a wardrobe to rival the likes of Hailey Bieber, Dua Lipa and Kylie Jenner, then keep on scrolling because we’ve got this season’s must-have celebrity style steals… Various hues of green have slowly been taking…

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Get The Look: Kendall Jenner

Ok so don’t come for us, but we think that Kendall Jenner could quite possibly be best dressed Kar-Jenner. We’re obsessed with her effortlessly chic street style and are forever trying to emulate them using our own wardrobes. Which is…

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5 times the Kardashians were extra AF at Easter

Like almost every single other occasion in their lives, Easter is a big deal for the Kar-Jenner clan. They go ALL out every year for their kids and each other!We’re forever obsessing over their extra AF easter celebrations, so we…

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How To: Pick the Perfect Picnic Outfit

After what feels like forever, we can finally start to make plans with our family and friends! The thought of wearing a cute outfit to do something other than our weekly food shop is too exciting right now. But not…

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